Apple

'MacHeads,' a new movie about the Apple and Macintosh culture, will premiere Wednesday at MacWorld.

(Credit: MacHeads)

It's a long-established truism in technology journalism that stories about Apple are pretty much guaranteed to do better than just about any other subject.

And why? It's certainly not because of the total size of the user base of Apple products. Rather, as has been very well chronicled in newspapers, magazines, online, and in books, the passion felt by the community of Apple users far outstrips its size.

Now, with the release of MacHeads, you can add movies to the roster of media documenting the full fervor of the Mac faithful and their particular brand of do-it-yourself brand evangelism.

MacHeads, a 54-minute film by the Israeli director and producer team of Kobi and Ron Shely, has its world-premiere Wednesday with a screening at Macworld, a suitable place for a film about 25 years (or more) of Mac fanaticism, especially because much of it was filmed at Macworld 2007.

It's also a bit of an ironic location to launch a cinematic discussion of hard-core Mac fandom, given the recent announcement that Apple will end its participation in Macworld after this year, a development that could well spell the end for the last large-scale physical gathering of the very people the movie is about.

In a way, however, the end of Macworld as we've known it plays right into the hands of the Shely brothers, as one of the chief arguments their film makes is that the newest generation of Mac users depends much more on the Internet for community than Macworld itself or the users-group meetings that have taken place in any number of cities around the world for so many years.

Either way, though, one thing is made abundantly clear in MacHeads: As long as there are Mac users, new or old, on working computers or museum pieces, the so-called cult of Mac will stay alive and well.

As a movie, I found MacHeads to be rather uneven. It struck me as haphazardly edited, and it struck me that the filmmakers were never completely clear with themselves whether their movie was about Mac users, their passion, Apple, the computers themselves or the transformation of a small, yet unbelievably vocal community.

Probably, that's because it's about all of the above. But where MacHeads succeeds in amply demonstrating the extent of the feeling the faithful have for their beloved Macs, it suffers from an obvious lack of clarity.

Still, it's kind of fun listening to the so-called MacHeads opening up to the world about their obsession. It's also not at all unfamiliar. I myself am writing this on a Mac, and between my wife and I, we have five Macs, two iPods and two iPhones. And she would probably recount proudly that she nearly dumped me early in our relationship when I told her that I was considering buying a PC for my next computer.

In the film, this distaste for all things Windows takes many forms, some funny and others even more funny.

Early in the movie, for example, the well-known sex author and blogger Violet Blue, says, with only the slightest hint of irony, "I've never knowingly slept with a Windows user. Ever. Ever. That would never, ever happen."

Later, DigiBarn computer museum co-founder Bruce Damer talks about Apple taking on IBM and PCs as "the force fighting against the beige banality."

While the Mac--in its many iterations--is the technological focus of the devotion of the MacHeads, Apple co-founder and CEO Steve Jobs is clearly the human form.

And together, Jobs and the products his company makes comprise a church of sorts, with thousands, if not millions, of followers.

"If you go online and look up the definition of a cult," Shawn King, the executive producer and host of Your Mac Life, says in the film, "Mac users are a cult. You know, complete fealty to one leader."

Fealty and devotion often have a physical component, and for some Mac fans, that's a tattoo. MacHeads, then, features at least two cases of users with Apple logos emblazoned on their legs.

But some Mac users clearly think of their computers as an extension of themselves--a sentiment that some might laugh at, but which others will understand fully.

"Only Mac people really put stickers all over their laptops," digital media strategist Deborah Schultz says in the movie, "and I think it's indicative that this is kind of something that is close to me like my clothing and it's an identification."

These days, with Apple flying high on the strength of the massive success of the iPhone, the iPod and the Mac line, it's easy to forget that in the mid-'90s, the company was on the verge of failure. And for the 25 million or so Mac users at the time, events at the time like Macworld were a place to come and share their hopes and fears about their future computing.

"You have to be an optimist to be a Mac user," said former MacAddict columnist Joseph Holmes in the film, "because there were those tough times when we thought, you know, maybe I'll have to use a Windows system. Maybe there won't be a Mac in a couple of years. It was kind of tough."

Or, as fellow Mac fan Debroah Shadovitz put it, "We would have entered the dark ages if Apple went away. We couldn't let that happen."

As is the basis for endless business school case studies today, of course, Jobs returned from the Siberian exile of forced life away from Apple, and brought the company back to glory, first with the iMac and then with the company's next--and maybe biggest--game changer, the iPod.

Oddly, MacHeads hardly covers the iPod, and its importance in making Apple what it is today. I think that's because the whole point of the film is to focus on the passion of a niche group of tech users, and the iPod has been such a mainstream hit that it is the dominant portable music player today, hardly the kind of device that establishes the us against them mentality that many of the Mac fans in the film evince.

Yet, the movie feels like it has a hole without a discussion of the iPod, and I think that's evidence of the lack of clarity I talked about earlier--the indecisiveness as to what the film is really about.

Because this is well-covered ground, there is little in MacHeads that would surprise anyone who is familiar with the cult of Mac. Yet, because that community is so visible and outspoken, the movie is bound to have an audience--at least of the already converted. Whether it will appeal to those outside the fold is less likely, to me, at least.

No matter, though. Apple's fan base alone is large enough to give the Shely brothers a sizable potential audience, even if many of those people really just want to see how their kind is portrayed on film.

After all, in the end, what makes the cult of Mac powerful, and interesting, is the people.

"It's the community that you want to talk about," says Shawn King in the film. "Don't love Apple, love the community."

Add new songs to your iPhone over 3G.

(Credit: Corinne Schulze/CBS Interactive)

Though the addition of DRM-free music is grabbing the most iTunes headlines, there was more music news at the Macworld 2009 keynote on Tuesday.

Apple Vice President of Worldwide Product Marketing Phil Schiller also announced that beginning Tuesday iPhone users will be able sample and wirelessly download iTunes tracks over AT&T's 3G network or EDGE. Previously, iTunes song downloads, unlike apps, were available only over a Wi-Fi connection.

The process works relatively well, though we encountered a couple of hiccups. It appears that you must use Wi-Fi or a wired connection to your computer to download songs over 10MB. When we tried downloading a longer song, we received a warning message advising as such. We're checking with Apple to verify that it's not a problem on our end. Also, during our first download, our connection was interrupted once. We were able to reconnect and continue the download

We tried downloading a 6.4MB song over 3G. It took about one minute and 15 seconds, which is about the same as a Wi-Fi download. We then downloaded a 7.2MB over EDGE. As expected, it was painfully slow--after all, EDGE basically is dial-up speed. It took about 20 minutes to get our song, which is too long to bother in our opinion.

With its launch of iPhoto 09, Apple has begun showing some reasons why it's worth enduring the hassle of geotagging your photos.

It's generally not easy right now to label your photos with information about where you took the pictures--the process usually is done with special software to marry the photos with location data taken from a separate GPS receiver.

Phil Schiller, Apple's senior vice president of worldwide product marketing, demonstrated geotagging in iPhoto 09 at Macworld 2009.

(Credit: James Martin/CNET Networks)

Phil Schiller, Apple's senior vice president of worldwide product marketing, demonstrated what you can do with iPhoto at the Macworld 2009 keynote Tuesday.

iPhoto 09 works best with photos that already have been tagged. That's getting more common, as GPS hardware support becomes less of a rarity. For example, Nikon's Coolpix P6000 has a built-in GPS receiver, and Nikon has begun selling its GP-1 GPS receiver, which can plug into its SLR's flash mount so location data is embedded in the photo. Apple's iPhone can geotag its own photos, and camera manufacturers say GPS support in cameras has become a matter of when, not if.

But the software also can help you tag your own images. Clicking a photo flips it over, letting you type in a location, then showing the spot using a map. (Google supplies back-end mapping services). Helpfully, iPhoto then can spread that location data to other photos with similar time stamps, and they can be bundled together into a group called an event.

OK, but what can you do?
Once you have geotagged photos, what can you do with them?

For one thing, sift through them geographically using iPhotos' new Places interface. Viewing an iPhoto event can show an associated collection of pushpins on a map, and clicking each pin shows the photo.

For another, you can search for photos based on where you took them, not on whatever filing system you might use. iPhoto can handle geographic hierarchies, so if you labeled a photo with "Eiffel Tower," it'll find it with a search for "France" or "Paris."

At Macworld 2009, Apple's Phil Schiller revealed that the iTunes Store will now sell DRM-free tracks.

(Credit: James Martin/CNET News)

For all of you who weren't able to follow our live coverage of Apple's keynote address at Macworld 2009 earlier Tuesday from San Francisco's Moscone Center, here's a quick recap of the highlights.

•  DRM-free iTunes: As first reported last night by CNET News' Greg Sandoval, Apple announced plans to lift DRM technology from its entire catalog of 10 million iTunes songs by the end of April. Eight million songs are DRM-free as of today, and labels will be allowed to charge different prices for their songs, in a departure from the previous iTunes Store policies.

We're not exactly sure at the moment how the details will work with this announcement, but it sounds like a big win for iTunes customers. One downer is that you'll have to pay 30 cents to replace existing DRM-laden tracks with the new DRM-free versions, essentially upgrading those songs to iTunes Plus tracks. Check out this story from Greg for more details. The iTunes Store was slammed in the aftermath of the keynote, and service was spotty.

•  New 17-inch MacBook Pro: Apple completed its notebook refresh with this new model, which brings the unibody design, trackpad button, and new displays to the company's largest laptop. It will cost $2,799, the same price as the current 17-inch MacBook Pro.

The most interesting part of this announcement, however, is the notebook's battery. Apple is using a new type of battery that it says will allow the notebook to get between seven and eight hours of battery life, depending on which graphics chip is running.

Photos: Jobs fill-in touts media, MacBook updates

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In order to get that technology into the notebook, however, Apple had to make the battery completely enclosed within the chassis: like the iPod and iPhone, you won't be able to replace it yourself. Apple representatives did not have details on how the battery replacement program will work, although it won't ship until later this month. Apple expects the battery to last five years.

Update at 2:08pm: Gizmodo reports the battery will cost $179 to replace, and it can be done at Apple stores or Apple resellers.

•  iLife '09: There were some nice improvements with to the components of the iLife suite, such as geotagging support in iPhoto '09, improved editing capabilities in iMovie '09, and rock star instructors in GarageBand '09.

Are they compelling enough to upgrade? That probably depends on the individual. Travelers will like the geotagging, budding musicians will like the lesson plans. One sour note: it doesn't appear that anybody who bought the new MacBooks released from October onward will be able to upgrade to the new software without paying the full $79 fee.

•  iWork '09: Does anybody actually use iWork? Easily the most underwhelming section of the keynote, the latest version of Apple's office software didn't appear to have anything compelling enough to cause a mass upgrade, other than perhaps Keynote Remote, which lets you use your iPhone or iPod Touch to control Keynote presentations.

But iWork.com will be interesting to watch evolve. It's in beta form for now, but if Apple works out the kinks, it could increase the usage of iWork especially if Apple finds a way to hook it into MobileMe.

•  The Philnote: Phil Schiller acquitted himself well in the starring role, usually accustomed to playing the role of Steve Jobs' sidekick at these events. He wasn't Jobs, although to be fair I've been covering technology events for eight years and haven't run into an executive with anything even approaching Jobs' presentation skills. But he engaged the crowd, made the proper offerings to the demo gods the night before, and ensured that the show would go on.

•  The rest: No Steve Jobs sighting. No new Mac Mini. No new iMacs or Power Macs. The line outside the keynote seemed smaller than in years past, although it also seemed that IDG did a better job moving the line along.

And Tony Bennett is the true ageless wonder.

The last San Francisco Macworld with Apple's participation saw Tony Bennett close out the show.

(Credit: James Martin/CNET News)

Click here for more Macworld Expo coverage from CNET News.

Updated at 4:30 p.m. PST with details on the file formats Apple is using.

Apple and the three largest music labels didn't take any half steps in walking away from copy-protection software at Macworld 2009 Tuesday.

Apple could have announced, as expected, simply that the iTunes Store would begin offering songs stripped of digital rights management from now on. Instead, the country's largest music retailer secured licenses that will enable users to upgrade their existing DRM-wrapped music and strip it of the controversial software--but it's going to cost them.

An Apple spokesman offered more details: Users of iTunes can now upgrade their music libraries with a click of a button. For an additional 30 cents per song, a user can receive a DRM-free version of their existing tracks at a 256-kbps bit rate.

The iTunes files will still be in Apple's preferred AAC format, not the more widely supported MP3. But as Matt Rosoff points out, a lot of recent digital music products do support the AAC file format, including Sony's newer Walkman players and Microsoft's Zune and its next version of Windows Media Player.

Starting Tuesday, Apple will offer 8 million DRM-free songs and will add another 2 million by April. The hold-up for the remaining songs is due to licensing issues, according to my sources.

Photos: Jobs fill-in touts media, MacBook updates

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I'm not going to gripe about that. Those kinds of details work themselves out, and it's impressive that Apple and the major labels--Universal, Sony BMG, and Warner--worked out a deal for the 8 million.

With the move, Apple's iTunes is also making its strongest foray into interoperability. From now on, iTunes' music should play on any digital player, meaning iTunes users don't have to worry about their music libraries being locked out of some future digital music player.

Apple had already offered DRM-free music from EMI, the fourth-largest music label, at a higher bit rate for a premium price.

Click here for more Macworld Expo coverage from CNET News.

SAN FRANCISCO--At the MacWorld ShowStoppers event Monday night, I got a quick look at Newber, an iPhone app from Freedom Voice Systems that lets you redirect calls made to a new number you give out ("newber," get it?) to alternate numbers depending on your location. If you're in the office at your desk, the app can send calls to your work phone. At home? It rings the house phone. Neither? The call will ring on your iPhone. (See also: Grand Central.) The app uses GPS to suggest call routing, but ultimately you make the routing decision. Sounds like a cool idea, but if you want to try it, you can't.

Although Freedom Voice submitted Newber to Apple for approval to sell it in the iTunes store in October, Apple has not approved the app for distribution. It hasn't denied it, either. In fact, Apple will not tell Freedom Voice anything about the disposition of its review except that it's "taking longer than expected" to review the app. Freedom Voice marketing strategist Nick Goudy told me he gets e-mails to that effect about every two weeks. He talks to Apple once a day. He says he uses different phone numbers to prevent them from screening his calls.

When Steve Jobs announced the App Store in October, he said all apps would be approved (or denied) within three weeks.

What's most infuriating, Goudy told me, is that activity logs for the Newber platform indicate that Apple has not yet started or tested the app at all.

iCall, which makes a VoIP app similar in many ways to the approved TruPhone product, is in a similar spot. This app allows users to make VoIP calls from Wi-Fi-equipped iPhones and iPod Touches. CEO Arlo Gilbert told me that his company communicated carefully with Apple regarding not just approved use of the iPhone SDK and communications channels, but also got marketing advice from Apple on how to sell the app. Yet, once the app was submitted for approval (in early October), Apple clammed up, and won't tell the company whether the app is going to be approved or not. E-mail queries are not responded to and phone calls get "ticket numbers" but no resolution.

Gilbert can understand why iPhone network provider AT&T might not like the app, and that's why, he says, he was sure to talk to Apple during development of the product. iCall allows incoming calls to iCall numbers to route around the AT&T cellular network and run over WiFi and VoIP. As Gilbert knows from his experience running a telco, incoming mobile calls are very lucrative for carriers.

Unlike Newber, iCall has been tested by Apple, Gilbert says his logs show. He just wishes he could get an answer--either yea or nay--from Apple.

Newber and iCall want your support.

(Credit: Rafe Needleman / CBS Interactive)

Both Freedom Voice and iCall say they've invested about $500,000 each in developing their apps, and are wondering what to do next. The companies together have started a petition, titled "Support developers with faster app store response and approval," and the companies are working on alternative versions of their products. Newber is beta testing a Blackberry version and has an Android app in development. iCall has various PC- and Web-based VoIP apps.

Certainly, it would be more fair for Apple to simply say no to Newber and iCall than to leave these products in limbo. I expect the reality is that Apple/AT&&T politics are behind the confusion. Either that, or Apple is developing its own suite of enhanced telephony services, and--as was the case with the over-the-air podcast downloader Podcaster, which offered a service that Apple later released in iTunes--it doesn't want competitive products in its store in advance of the release of its own updates.

Update: 2:35 p.m. PST: I'm waiting to hear back from Apple after a request for a comment.

Click here for more Macworld Expo coverage from CNET News.

Previously:
Apple to Podcaster: No App Store for you
Google admits breaking App Store rules
Apple kills iPhone app, claiming API violation

We're posting live updates from Macworld 2009 at San Francisco's Moscone Center, where Apple's senior vice president of worldwide product marketing, Phil Schiller, is delivering the keynote speech.

Phil Schiller takes the stage to deliver the keynote speech at Macworld in San Francisco.

(Credit: James Martin/CNET Networks)

8:55 a.m. PST: We're live inside the Moscone Center for Macworld 2009, having braved the elbows of the friendly media hordes and the rather aggressive ushers. The room is fairly full, but the line outside this morning seemed a little smaller than usual, unless IDG did a better job of herding the masses in early. The pre-keynote music is skewing more current than usual before a Jobs keynote, with Death Cab for Cutie and the like, which maybe gives us an idea of what Phil Schiller uses to warm up.

9:03 a.m.: We just got the cell phone warning message, which probably gives us a five-minute window or so. They turned up the volume for Coldplay's "Life in Technicolor," and I'm assuming we're getting close.

9:04 a.m.: The lights dim as the song ends, and Apple's Phil Schiller takes the stage to start Macworld 2009. He appears to be rocking an all-denim ensemble. It's a little hard to tell from here. "I'm so personally excited to be the one delivering Macworld 2009 to you. I'd like to thank everybody for showing up," which gets a chuckle.

9:06 a.m.: Phil's first topic is the general state of Apple, talking about some of the new Apple stores that the company has opened overseas, such as Beijing and Sydney. He's gushing about some of the new store designs. "I can't imagine any other company delivering something like that." Every week, 3.4 million customers visit an Apple store around the world. "That's 100 Macworlds each and every week," a clear pointer to Apple's decision to make this its last Macworld.

9:07 a.m.: Phil's going to start with the Mac, and he seems to be hinting that's all we're going to talk about today. Last year was the best year for the Mac in Apple's history, he said, growing faster than the industry based on what Phil calls Apple's best product line ever. Phil has three new things he's going to cover.

(Credit: Topherchris.com)

Some nasty pranksters, likely associated with Web forum 4Chan, have hacked into Apple gossip mainstay MacRumors' live-blog coverage of Tuesday's Macworld keynote. Hosted on a separate domain, MacRumorsLive.com, the site was plagued by offensive messages about Apple CEO Steve Jobs' health and general inanity (i.e. "SEX ME") before finally succumbing to "technical difficulties."

It remains uncertain whether the pranksters actually brought down the site, or whether MacRumors voluntarily took it down to keep things under control.

It's pretty clear, however, that this was the work of 4Chan, which has gained both respect and notoriety (depending on who you ask) over the past year for its persistent protests against the controversial Scientology sect in the form of an offshoot group called "Anonymous."

Over on 4Chan's labyrinthine forums, a couple of threads (warning: contains explicit language) hint at members' collusion to take down MacRumors Live, and the hacked live blog was peppered with declarations of "4CHAN FTW" (that's "for the win," for those who stepped in late).

This year's Macworld Expo has gained particular attention because Apple has announced that it's the last in which it will have a presence. Additionally, iconic CEO Steve Jobs bowed out of the keynote presentation. Marketing executive Phil Schiller took his place.

The 4Chan skulduggery appears to have first been noticed by Twitter users and independent blogs like Topherchris.com, which took the screenshot above.

One Twitter user pointed to rumors on social-news site Digg that 4Chan members had been circulating MacRumors passwords on Monday night.

It's a silly prank, yes. But it could have a big impact on MacRumors: this is likely the site's biggest day of the year, and the event could have an impact on both ad revenues and server costs.

UPDATE: It's not totally clear who's actually responsible for this attack. We've been getting a handful of e-mails indicating that it may have been a non-4chan group called Myg0t that was using the 4chan forums to organize, and another e-mail claimed credit on behalf of another forum community, Ebaumsworld. Indeed, screenshots show that one of the hacker messages read, "We are from Ebaumsworld. We are hackers on steroids."

Honestly? The world may never know.

This post was updated at 2:13 p.m. PT.

Add electronics retailer Best Buy to the list of places you can get a used iPhone cheap.

Best Buy is now selling refurbished Apple iPhone 3G models at a $50 discount to brand-new, unused models, according to the Reuters news agency. The lower prices of $149 for the 8GB iPhone (normally $199) and $249 for the 16GB iPhone (normally $299)--with a two-year service contract with AT&T contract--apply to devices that were returned to the store within 30 days of their initial purchase.

The move comes a little more than a week after megaretailer Wal-Mart Stores began selling iPhones at $197 for the 8GB model and $297 for the 16GB model.

Refurbished iPhones are also available from AT&T, the sole wireless carrier for the devices. Apple itself has also sold refurbished iPhones in the past, but a check of its Web site shows no such offers at the moment.

Best Buy representatives were not immediately available for comment.

Update 11:05 a.m. PT: Best Buy put out its press release a little later in the morning. In addition to the pricing stated above, the company said that current iPhone users can upgrade to a "refreshed" iPhone 3G. It also said the refurbished devices are available now at 350 Best Buy stores and by the end of January will be available at all U.S. Best Buy stores that offer AT&T.

Editor's note: This article was written Monday, before Apple made any announcements about changes to iTunes. You can read the story that followed the company's formal announcement at Macworld 2009 here.

Apple has cut deals that will finally enable iTunes to offer songs free of copy protection software from the three largest music labels, according to two sources close to the negotiations. In exchange, Apple has agreed to become more flexible on pricing, the sources said.

Under the terms of the deal, song prices will be broken down into three categories--older songs from the catalog, midline songs (newer songs that aren't big hits), and current